Biography
Princy Gandhi is a graduate student at New York University pursuing an M.S. in Artificial Intelligence, Analytics & Management. Her work focuses on building AI agents, workflow automation, and helping teams scale AI implementations across marketing and enterprise environments.
Prior to NYU, Princy spent almost 3 years at Sid Lee, a global marketing and creative agency, where she engineered LLM-based automation pipelines and built AI-powered analytics tools used by cross-functional teams. She also studied Business Administration at Concordia University’s John Molson School of Business in Montréal.
Princy is recognized for her expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) - the emerging frontier of making content visible and credible to AI-powered search engines.